Digital Marketing Specialist

Smyrna, GA
Full Time
Marketing
Mid Level

The Opportunity

Ruby-Collins, Inc., a premier General Contractor with a 55+ year legacy in the water and wastewater infrastructure space, is seeking a Digital Marketing Specialist to lead the strategic development and execution of the company’s digital brand identity.

This position involves taking full ownership of the social media landscape, identifying growth opportunities, and maintaining brand consistency across all platforms. Serving as a creative partner to Executive and Field Leadership, this role is key in shaping the narrative and digital presence of the essential infrastructure work performed by the company.

Duties & Responsibilities

  • Social Media Management: Lead the presence, posting, and growth strategies for LinkedIn, Facebook, and Instagram. Identify new ways and opportunities to highlight company work and increase interest, interaction, and brand attraction.
  • Brand Strategy & Execution: Develop and lead social media and brand management strategy. Act as the primary lead for the internal brand image, ensuring all digital efforts reinforce the company’s mission and culture.
  • On-Site Content Capture: Conduct regular visits to active job sites to capture high-quality photography and video. Translate complex heavy civil operations – such as underground utilities and treatment plant construction – into visual narratives that remain authentic to the internal company identity.
  • Creative Vendor Coordination: Provide creative direction, coordinate scheduling, and serve as the primary point of contact for external photographers and videographers.
  • Graphic Design: Create high-impact marketing collateral, project profiles, and branded materials using Adobe Creative Suite. Ensure all visual assets elevate the company’s professional image while maintaining brand consistency.
  • Internal & External Communications: Design strategic campaigns, and manage the company newsletter, to keep 500+ employees and industry partners informed/connected to the internal brand mission.
  • Website Maintenance: Maintain the company website, via WordPress, to ensure project portfolios are current, accurate, and visually aligned with brand strategy.

Why Ruby-Collins?

Employee-Owned. Family-Focused. Award-Winning.

We provide an industry-leading benefits package that covers the essentials so you can focus on your career.

  • 100% Paid Family Healthcare: $0 premiums for Medical, Dental, and Vision (covers you and your family).
  • Retirement & Bonuses: 401(k) with 5% match + annual raises and bonuses.
  • Generous Time Off: Flexible PTO and an extended Christmas break.
  • Total Disability & Life Cover: 100% company-paid STD, LTD, and Life Insurance.
  • Advanced Wellness: $0 telemedicine and 24/7 personal nurse/EAP support.
  • Top-Tier Culture: Consistently named a "Best Place to Work" in the Southeast.

Qualifications & Requirements

  • Professional Experience: 3 – 6 years of proven success in digital marketing, social media/brand management, and content creation. Must have a demonstrated track record of growing a brand's presence and executing mid-to-long-term strategies.
  • Industry-Specific: Prior experience within the AEC (Architecture, Engineering, Construction), heavy civil, or related blue-collar and trade-based sectors (manufacturing, logistics, or industrial services) is highly preferred.
  • Multimedia Production: High-level proficiency in professional-grade photography and videography. Must be capable of capturing and editing high-quality content independently while also possessing the ability to manage and direct external videographers and photographers.
  • Technical Proficiency: Advanced skills in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) are required to produce professional-grade video, photo, and design content.
  • Field Capability: The ability and willingness to navigate active construction environments (PPE provided) and engage professionally with field crews and project management teams.
  • Self-Starter Mentality: A high degree of initiative and the ability to manage shifting deadlines independently. This role requires a professional who treats the brand with an "owner’s mindset" and is comfortable taking the lead on creative direction.
  • Location & Travel: Based in or commuting to Smyrna, GA. Requires regular travel to Metro-Atlanta job sites and occasional travel to regional project locations.
  • Compliance: Valid driver’s license with a clean MVR, the ability to pass a pre-employment drug screening/physical, and authorization to work in the U.S.
Share

Apply for this position

Required*
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 05/31/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*